{"product_id":"unlimited-purpose-rub","title":"Unlimited Purpose Rub","description":"\u003cp\u003eOur U.P. Rub: The versatile seasoning blend that can be used to enhance the flavor of ANY dish, from meats to veggies, and everything in between. Our U.P. rub is our go-to base layer for most everything we cook. It's great on everything, and goes incredibly well on it's own on chicken.\u003c\/p\u003e\n\u003cp\u003eWhy settle for ordinary meals when you can add our Unlimited Purpose rub to your spice cabinet? It's the perfect way to add flavor to everything you cook.\u003c\/p\u003e\n\u003cp\u003eDon't be afraid to get creative with it. We use U.P. on all kinds of things (mac \u0026amp; cheese, potatoes, proteins, etc!)\u003c\/p\u003e","brand":"Fat Plate BBQ","offers":[{"title":"Default Title","offer_id":48584936653052,"sku":"RUB-UP-1","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/5473\/1710\/files\/ChatGPT_Image_Oct_23_2025_10_46_10_AM.png?v=1765103157","url":"https:\/\/americanfirebbq.com\/products\/unlimited-purpose-rub","provider":"American Fire BBQ \u0026 Grilling Supply","version":"1.0","type":"link"}