Hardcore Carnivore Red is their signature pork & chicken rub, with a blend of classic spices like garlic, black pepper, paprika and just a hint of heat. And that vivid color? Totally natural.

Red is less sweet than traditional pork rubs, so it tastes like meat, not dessert. It's also a best-keep secret amongst competition BBQ teams.

Flavor profile: a coarse blend of classic spices like garlic, black pepper and paprika with just a hint of heat.